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Ewing Theory

CEDAR CITY, Utah -- I remember my Mass Media Communications professor telling that only thing better than an answer is the question. If you ask the right question, it get the other person thinking hard and long. So you already got them hooked. They might even think about answering your question with a question. Bill Simons creates a column that really engages the reader and causes the reader to ask some follow questions. By creating a Q&A style column he helps the reader questions they might have already thought of and writes it out for them. The answers he gives are credible and back up with facts which get the reader start looking more into the answers. It gets the reader to start looking for patterns in the timeline. With all the evidence backing up Simmons theory it makes you think what would happen if you apply as a practice success tool. Simmons did provide a bulk amount of data which is the key factor that made his column a very successful one. In addition he also give a broad range of categories to which his theory applys for example pop-culture and personal relationships.

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