CEADR CITY, Utah -- I've always believed that everyone should get paid what they are worth. With that being said in the world of sports that logic makes sense only if the team itself is also bringing the required amount of money need to pay their athlete what they're worth.
With the W.N.B.A, the problem I see is the lack of exposure they receive through marketing and social media. Now, in order to receive this kind of publicity you would need a lot of revenue and content to support it. For example this past season we had some amazing performances by players from the Seattle Storm make headline in their 2018 championship win and turns head in the sports world. Sue Birds great push in the off-season went strongly noticed at this point in her late career that it made top story on Sport Center, which got the WNBA more recognized.
Another way the WNBA could get high exposure would be to establish a stronger collaboration with the NBA to use their social media impact as a platform to market themselves better. Let's create more ads that show both high caliber players from both leagues expressing support for each other.
Media can also help by putting the W.N.B.A under a bigger spotlight that shows fans the love these females have for the game and they work just as hard as the males. Show people a different side of the players that everyone can relate to. The struggle, the work, and the determination it took to get to where their at. By the same token the W.N.B.A players need to start branding themselves better and promoting their teams from end on social media. Let everyone know what they will witness if when they attend game. Tell them about the greatness that comes from the W.N.B.A.
With the W.N.B.A, the problem I see is the lack of exposure they receive through marketing and social media. Now, in order to receive this kind of publicity you would need a lot of revenue and content to support it. For example this past season we had some amazing performances by players from the Seattle Storm make headline in their 2018 championship win and turns head in the sports world. Sue Birds great push in the off-season went strongly noticed at this point in her late career that it made top story on Sport Center, which got the WNBA more recognized.
Another way the WNBA could get high exposure would be to establish a stronger collaboration with the NBA to use their social media impact as a platform to market themselves better. Let's create more ads that show both high caliber players from both leagues expressing support for each other.
Media can also help by putting the W.N.B.A under a bigger spotlight that shows fans the love these females have for the game and they work just as hard as the males. Show people a different side of the players that everyone can relate to. The struggle, the work, and the determination it took to get to where their at. By the same token the W.N.B.A players need to start branding themselves better and promoting their teams from end on social media. Let everyone know what they will witness if when they attend game. Tell them about the greatness that comes from the W.N.B.A.
Comments
Post a Comment